Pricing
GoHighLevel : $97, $297 or $497 per month, plus usage (AI, SMS, email). Source: Ecosire (undated), checked on 20 October 2026.
Ablyos : Starter €59, Pro €129, Growth €299 excl. VAT per month, no commitment, 7-day trial.
What GoHighLevel does better
- Very complete all-in-one: bookings, SMS, funnels, white label.
- A large agency ecosystem.
Where GoHighLevel falls short
- A bill that depends on usage, hard to predict.
- Long learning curve and a tool built first for the US.
What Ablyos brings
AI included in the price, no surprise bill; white-label Agency plan at €499 excl. VAT per month.
When to choose GoHighLevel
If you're an agency that wants funnels and bulk SMS, and accept a variable bill.